A Must Know Tradeshow Strategy

At tradeshows or expos the way a company presents its booth is crucial.

In this kind of events we need to standout from other exhibitors getting people's attention and making them to stop by.

For sure, you need a vinyl banner with the company's logo or name, that's the best way to "dress" your booth and make people to know who they are talking to.

However, we need to be very careful here. Some people use "template" banners, the ones that look like a cookie cutter design. These kind of banner could potentially damage your brand because they don't look professional.

Alternatively, we have custom made banners, which are created by a design artist following the company specifications. With a good design, you have the capability to transmit your company's vision and also by using the adequate colors, you can influence positively in your prospects making them more willing to listen to your offer or even better to buy your products.

For more information about how a personalized banner can help to attract more traffic check this article Do Personalized Banners Really Attract More Tradeshow Traffic?

Your brand image is one of your more important assets, don't put it in jeopardy!